Sega’s quarterly report just landed—yep, the numbers aren’t what you’d call stellar. Seems like they hit a 13% drop in sales, which… ouch. It’s like dropping your ice cream cone on a hot day, right when you were about to take the best bite. Anyway, within their Entertainment Contents thingy, specifically the Consumer vertical—does anyone else find this jargon oddly fascinating?—they made ¥44.6 billion, about $301 million in less robotic terms. That’s down from the previous year’s ¥51.3 billion ($347 million), if I did the math right in my head.
But here’s the kicker—operating income for games plunged 66%. Whoa, that’s like the rollercoaster I dared to ride once and regretted immediately. From ¥8.9 billion to ¥5.2 billion. Yep, not great.
Yet, Sega’s all like, “Hey, new games are steady,” even though they’re down 33%. Sales slid from ¥3.9 billion to ¥2.6 billion, but maybe they’re whispering sweet nothings to themselves for comfort. Catalogue sales were the real problem child, dropping 21.4%.
Fast forward to their hopeful outlook for the year. Sega’s counting on Sonic Racing: Crossworlds or that Football Manager game—or both?—to turn the tide. I mean, crossing fingers here!
In the grand scheme, Sega Sammy’s net sales fell 22.7%. They still pulled in ¥81 billion ($548 million). So yeah, it’s not all gloom and doom, just a cloudy day with a chance of sunshine if their upcoming games pull a miracle.
