Ubisoft, that big French gaming company we all know about, just shared something interesting: their net bookings have taken a little tumble. Yeah, it’s down by 2.9% for the three months up to June 30th. I think it was last week when I found this out, and it kind of made me think. Like, €281.6 million (around $330.8 million) isn’t exactly pocket change, right? But they say the slip happened because Rainbow Six: Siege didn’t quite hit the mark, and then some partnership that was supposed to happen got pushed back. Why do these things always get pushed back?
Now, here’s the thing though – their back catalogue sales are climbing! Up by 4.4% year-on-year, pulling in €260.4 million ($305.9 million). It’s like the old stuff is shining or something. Strange, isn’t it? Anyway, Ubisoft’s shaking things up with something they call Creative Houses. Sounds fancy, but basically, they’re slicing themselves into smaller, I don’t know, squads maybe? The first one kicked off with some help from Tencent earlier in the year. Any idea what that’s gonna bring? I sure don’t.
Yves Guillemot, the CEO guy, talks about this new setup like it’s some kind of masterpiece in progress. “Enhanced quality, focus, autonomy” – sounds like fancy corporate talk. But hey, maybe it’ll work. Will it? They think these Creative Houses will boost creativity and performance. It’s all about being agile, yet balancing that with long-term stability. Now, I’m just imagining them like these little creative beehives, buzzing with energy. The first one is already taking care of those big-name series: Assassin’s Creed, Far Cry, and Rainbow Six. I guess we’ll just have to wait and see how this all turns out.
